L’usine takes great pride in baking. Its baked products category targets all age groups and socio-economic classes, from mothers, children, teenagers, and even grown-ups.

Today L’usine baking infrastructure covers the whole country and some parts of the gulf region. The brand is built on Six core values (Freshness, Quality & Hygiene, Baking, Taste, Nutrition and Convenience) and extends across multiple products such as breads, buns, pastries, cakes, mamoul and waffles.