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Brand Campaign The brand was re-launched with an integrated communication Campaign using TV Commercials, Radio spots, Outdoor campaign included Megacom, School Mupi (Scupis), Point-of-Sale materials, Brochure and Giveaways. Today the brand has gained high preference and awareness
The relaunch was announcing L’usine brand logo & Packaging Transformation: The brand logo was enhanced to deliver on its impact on product packaging and market visibility. The packaging reflects the six core values of the brand – FRESHNESS, BAKED, NOURSHING, TASTE, HYGINE and CONVENINCE.
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